To put it simply, I’d be toast without it.Īnd because of that, I want to let you in on my favorite AdWords Editor benefits that have worked tremendously well for me to move the needle in the right direction when it comes to better performance.īefore we get into the details, grab yourself a download of AdWords Editor (if you don't already have it) so you can follow along. If you're building out new ad groups, campaigns, or testing new ads or keywords, the AdWords Editor is where you need to turn. However, positive (biddable) user lists cannot be set at both levels at the same. The only time I use the regular interface is to make adjustments based on data feedback. You can target or exclude user lists at both the ad group and campaign levels. Having worked with quite a few accounts, it’s amazing to me how many have never thought about using the AdWords editor before. And with so many AdWords Editor benefits available, it’s easy to quickly see the value of being able to create an AdWords account in 75% less time compared to using.
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